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There's Still Time to Amplify!

 
 
Finishing The Year Strong. It's Not Too Late To Amplify Results!

 

 

It’s hard to believe we’re already at the end of September and the end of the third business quarter as well. A common theme for September is that it offers a fresh perspective - or a “new year”. Everyone is back from summer holidays, the kids are back to school, and it’s time to reflect on how the year has gone, and how you want it to end.

 

So, how are you doing? This question can be daunting for most advisors to answer because, even if one aspect of your business is thriving, there could be other factors that are demanding your attention and pulling you away from your preferred focus. Also, if we’re frank, most advisors don’t spend enough time working on their business to develop systems for a routine review and to strategize for the future. This realization means you are not equipped to overcome unexpected challenges causing business growth to stall. It can also lead to frustration, stress, and stagnation. Look at the visual below and apply it to your business. Where are you on the S-curve? If you are reaching a breaking point, it could be time to implement something different that will burst you through that ceiling and start you on a new S-curve.

 

 

 

Wait, where’s the “Staples button” because if only it were that easy. When you hire someone new or install new technology or change a process, you trust that it will make      a difference. However, it may be little more than a leap of faith unless you accompany it with talent, procedures, or coaching to support the leap to the next growth curve.

 

So what can be done right now to end the year on a high note? At this late stage, less is more. The best course of action is to reflect on the goals you set at the beginning of the year. Are there any that you identified as integral to the success of the business that are still incomplete? What are your team’s views? Have they identified any items that require your immediate attention? Now is the time to narrow your focus to the critical elements of your original plan. Pick one or two top priorities and implement the necessary changes. Moreover, remember that effective collaboration produces results that are greater than each individual’s contribution. This rule applies to whether you build your team internally  or create a virtual team of external resources. There is still time to amplify your results for 2019.

 

“It is not the strongest or the most intelligent who will survive but those who can best manage change.”

- Charles Darwin

 

To learn more or speak with Pat, email confidence@thepersonalcoach.ca.

 

Are you looking to grow your business? Save the date for our Generator Event! Tuesday November 26, 2019

 

If you want to grow your advisory business, get this date in your calendar!

Tuesday November 26, 2019, Cambridge, ON.

 

This TPC event is for advisors looking to grow their business, double their revenues and achieve time and money freedom. Full event details and sign up information here: www.tpcgenerator.ca.

 

Alison Ottewell is helping advisors to connect and have an online presence.

 

Digital shouldn't be daunting! Creating a digital  Marketing Strategy that works with your business  is realistic and achievable. Engaging videos, compelling blogs and Social Media success is within your reach. Connect with Alison today at confidence@thepersonalcoach.ca.

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Creating Podcasts

IS IT WORTH IT?

 

Are you an advisor who sees the value in podcasts? Are you wondering if creating podcasts is worth your time and effort? Podcasts are an inexpensive way to position your business and add value.

 

For the technically disinclined, a podcast is an episodic series of digital audio or video, which a user can download to listen to. If you are already creating content for a newsletter or e-campaign, or have hired The Personal Coach to create content for you, why not summarize your written communications in a podcast.


Consider this before doing so:


1. Compliance


Check your dealer’s compliance regulations. Some may have specific guidelines and others may not allow it.


2. Ideal Client


Will a podcast be valued and listened to by your ideal clients? Age, region, occupation and psychographics play a major part in what works and what doesn’t when it comes to your marketing strategies.


3. Hire a Social Media Expert


You may wish to hire a social media expert who has the ability to effectively share your podcast with your network. Send your podcast to your clients, centres of influence and prospects.


4. Compelling and Engaging Content


Your podcast should be educational and help position you as the expert. Avoid bragging or directly selling your services. Any tips or ideas you share should be followed with a sample client story that will resonate with listeners.


5. Other Tips


Have a catchy intro piece with music. Use your slogan if you have one. Use a novel strategy - create curiosity, develop your characters, have a climax and a memorable ending. Make sure your microphone is clear.

 

To learn more about this and other marketing strategies, please contact us at confidence@thepersonalcoach.ca.

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Are you a Finder, Minder, or Grinder?

Advisors should use their strengths to grow their businesses. Are you a finder, minder, or grinder?

 

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Contributors

Patricia Giesbrecht, Business Coach
2
September 26, 2019
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Bob King, Business Coach
1
August 30, 2019
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Fortunato Restagno, Brand Coach
2
July 31, 2019
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Heather Amlin, Operations & Efficiencies Coach
1
June 17, 2019
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Kim Poulin, Business Coach
3
June 17, 2019
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Art Schooley, Business Coach
1
June 17, 2019
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Afsar Shah, Business & Regulatory Coach
5
June 17, 2019
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April-Lynn Levitt, Business Coach
3
May 28, 2019
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Kelly Maxwell, Marketing Specialist
8
November 22, 2018
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