Tel 519-576-2262

About TPC Services How We Help Client Stories Coaching Centre Connect

Customized One-on-One Business Coaching for Financial Advisors

Creating Podcasts

IS IT WORTH IT?

 

Are you an advisor who sees the value in podcasts? Are you wondering if creating podcasts is worth your time and effort? Podcasts are an inexpensive way to position your business and add value.

 

For the technically disinclined, a podcast is an episodic series of digital audio or video, which a user can download to listen to. If you are already creating content for a newsletter or e-campaign, or have hired The Personal Coach to create content for you, why not summarize your written communications in a podcast.


Consider this before doing so:


1. Compliance


Check your dealer’s compliance regulations. Some may have specific guidelines and others may not allow it.


2. Ideal Client


Will a podcast be valued and listened to by your ideal clients? Age, region, occupation and psychographics play a major part in what works and what doesn’t when it comes to your marketing strategies.


3. Hire a Social Media Expert


You may wish to hire a social media expert who has the ability to effectively share your podcast with your network. Send your podcast to your clients, centres of influence and prospects.


4. Compelling and Engaging Content


Your podcast should be educational and help position you as the expert. Avoid bragging or directly selling your services. Any tips or ideas you share should be followed with a sample client story that will resonate with listeners.


5. Other Tips


Have a catchy intro piece with music. Use your slogan if you have one. Use a novel strategy - create curiosity, develop your characters, have a climax and a memorable ending. Make sure your microphone is clear.

 

To learn more about this and other marketing strategies, please contact us at confidence@thepersonalcoach.ca.

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Business & Personal Planning for 2019: LATEST NEWSLETTER

Check out our Fall 2018 Newsletter including helpful tips for advisors. This edition is focused on  personal planning, business planning as well as branding for 2019! Please connect if you have any questions or comments. 

 

Sign Up to recieve our monthly tips and articles for advisors. 

 

add a comment
Subscribe to this Blog Like on Facebook Tweet this! Share on Google+ Share on LinkedIn

Contributors

Heather Amlin, Operations & Efficiencies Coach
1
June 17, 2019
show Heather's posts
Fortunato Restagno, Brand Coach
1
June 17, 2019
show Fortunato's posts
Kim Poulin, Business Coach
3
June 17, 2019
show Kim's posts
Art Schooley, Business Coach
1
June 17, 2019
show Art's posts
Afsar Shah, Business & Regulatory Coach
5
June 17, 2019
show Afsar's posts
Patricia Giesbrecht, Business Coach
1
June 13, 2019
show Patricia's posts
April-Lynn Levitt, Business Coach
3
May 28, 2019
show April-Lynn's posts
Kelly Maxwell, Marketing Specialist
8
November 22, 2018
show Kelly's posts

Latest Posts

Show All Recent Posts

Archive

Tags

Everything Newsletter Event Advice Coaching Strategies Human Resources Team Excellence Value Proposition Marketing Branding Contact Management Advisor Skills Personal Effectiveness Leadership Financials Succession Planning Compliance Regulatory Risk Management Referrals Client Relationships Millennials Gen Y Time Management Technology Telecommunications Productivity Forum Magazine Buying/Selling a Business Hiring