About Afsar Shah

For nearly two decades, Allyson Lee has helped financial advisors, business leaders, and entrepreneurs unlock greater performance by changing the way they think. As an executive coach and keynote speaker, she challenges audiences to recognize the mindset patterns that influence their decisions, relationships, leadership, and long-term success.

Working with top-performing financial advisors across Canada, the United States, Europe, Australia, and New Zealand, Allyson has coached many professionals recognized on the Barron's Top 100 and Forbes Top Financial Advisors lists. Her practical, engaging approach helps advisors move beyond limiting beliefs, gain clarity, and build businesses and lives with greater purpose and intention.

Known for her signature philosophy of "Choose Above," Allyson inspires audiences to shift from reactive thinking to intentional action. Rather than focusing on motivation alone, she equips attendees with practical strategies they can apply immediately to improve confidence, resilience, decision-making, and personal effectiveness.

A lifelong student of human behaviour and performance, Allyson is a Certified Neuro Transformational Coach (CNTC) and is certified in Emotional Intelligence and DiSC Personality Profiling. Her presentations blend neuroscience, coaching experience, and real-world stories to create meaningful conversations that continue long after the event ends.

​Whether speaking to emerging advisors, experienced practice owners, or leadership teams, Allyson's sessions leave audiences with a renewed perspective, practical tools, and the confidence to create meaningful momentum in both their professional and personal lives.